Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%).
When asked which ad formats they prefer the most and the least, Internet users in the US, and I presume this would be the same in Canada as well, they answered overwhelmingly (compared to other formats) that they prefer email ads. eMarketer recently published a report on opt-in email offers and loyalty which is where this comes from.
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.
Interesting stats and data on the reach use and user profile of MySpace.