I thought I’d share another common display advertising myth ; display ads DO work, when done right!
Here’s one myth I like to debunk when I teach and I always get a bunch of Ahhhs and Ohhhs when I do so. I thought I’d share a common display advertising myth with you here and now.
The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Have you ever performed a digital competitive analysis study or research for a client or prospect?
Sam’s daily shared email marketing news articles and retweets
Sam’s daily shared display advertising, ad metrics and measurement news articles and retweets
Sam’s daily shared ad spend news articles