While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
I’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment.
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
Sam’s daily shared branded content and ebook news articles & retweets