The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Going after the easy sales includes a base pay per click campaign of search keywords and phrases in line with what consumers about to sells hat you sell might search for.
Sam’s daily shared email marketing news articles and retweets
Sam’s daily shared mobile marketing and tablet news articles and retweets
Sam’s daily shared search related news articles and retweets