I’ve written a great many articles, predominantly on digital marketing and advertising, but also on another passion of mine; Hard Rock Cafe. So what are my all-time top 10 posts?
It’s that time of year again; time for a review of the past year to see what got your attention. Time to see what are the top 5 posts from 2015.
I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
Last October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short setup presentation by one of the panelist, and one presenter.
This X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English.
In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles.
IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise.
In March on my blog: DMSC training, CRM guide, Hard Rock Cafe Vancouver and Pittsburgh, campaign delivery
Here’s what you missed if you didn’t visit my blog in March
IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. This is a thorough and rigorous examination that covers the breadth of knowledge and skills digital media salespeople should possess.
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly.