It’s that time of year again; time for a review of the past year to see what got your attention. Time to see what are the top 5 posts from 2015.
I thought I’d share another common display advertising myth ; display ads DO work, when done right!
Here’s one myth I like to debunk when I teach and I always get a bunch of Ahhhs and Ohhhs when I do so. I thought I’d share a common display advertising myth with you here and now.
If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.
As you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible.
Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets
I thought I’d come out and say it clearly. Some clicks actually matter, some really mean something – they are not all from the same window shoppers who act on impulse alone.
What you missed this week: 2013 & beyond, radio is killing it with mobile, key to dwell rate, local advertising,
Sam’s weekly roundup of posts
There are four major online advertising format categories: text; integrated display; floating display; and video.