When’s the last time you looked at your performance? Are you currently measureing digital marketing results for your online efforts?
I thought I’d share another common display advertising myth ; display ads DO work, when done right!
Have you ever searched a brand or company and couldn’t find a consumer review to validate if they were worth your time?
The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
As the moderator, my task was to keep the discussion flowing along programmatic issues and ensure my client (The Exchange Lab) didn’t slip into sales pitch mode.
Have you ever performed a digital competitive analysis study or research for a client or prospect?
I bring forth this debate I’ve been having offline with various people because I do not feel anyone else bring it.
For starters, I consider myself a marketer, a communicator, an Internet media specialist. So I view this debate from a marketing and media standpoint. For me it’s a question of using the right word for the right intention (definition). I also hear a lot off people interchanging them which to me clearly indicates who “gets it” and who “doesn’t.”