I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
Now that your marketing and advertising foundations are wells set for the foreseeable future, your website, SEO and social media presence is headed where you want it to be, your direct response and branding campaigns reach as far as your budgets and your optimization allows.
Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Once your permanent direct response campaigns are set to capture all types of “easy sales,” you now need to turn your attention to the future. It is one thing to capture today’s business, but you also very importantly need to establish your brand in people’s mind so that you are present in people’s mindset for their future demand.
Last week we covered establishing a 52-week retargeting display advertising campaign. Going after easy sales also includes a base campaign where you will target people online (cookies through browsers on connected devices) who have demonstrated a clear intent to buy what you have to sell.
Last week we covered establishing a 52-week Search Engine Marketing or Pay Per Click advertising campaign. Going after the easy sales also includes a base campaign Retargeting your own website’s visitors elsewhere on the web so to encourage the, to buy from you and not our competitors.
Going after the easy sales includes a base pay per click campaign of search keywords and phrases in line with what consumers about to sells hat you sell might search for.
This is the second marketing channel you control entirely after your website. You decide if, when and how regularly you communicated with those who’ve signed up to hear from you. You decide what you tell them, how pretty your messaging is and if you lead people back to your site or store.
Sam’s weekly round up of blog posts