digital media sales
Do you know your offline competition as well as your online one? You should! Because despite the fact that everyone knows digital is the future, and every day we see that future more and more clearly, we are NOT THERE YET.
Whether you are selling television, radio, printed newspaper, and magazine or out of home advertising, a large part of the job is the same from one media to another: Identifying prospects, conducting a client needs analysis, answering an RFP or client request, selling and reporting.
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly.
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details).