When’s the last time you looked at your performance? Are you currently measureing digital marketing results for your online efforts?
While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
I’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment.
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
Your online goals should be clear and quantifiable so that you can measure your success against them at all times.
I thought I’d share another common display advertising myth ; display ads DO work, when done right!
I do have a myth to dispel about native advertising, one I’ve actually never read about online, at least not yet.
One such area of my business is digital marketing training where I’m often called upon because of my bilingual nature – I can produce and conduct training in both French and English just as easily, one session after another, or pretty much simultaneously for bilingual audiences.
I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
Before launching an image or brand building campaign, it is necessary to capture all possible easy sale you can online and via mobile. By “easy sale” I mean those consumers who have decided to proceed in buying something you have to sell – whether it is from you specifically, from one of your competitors or the vendor is not yet decided upon but you do make or offer what it is the consumer is looking for. You must then be there where and when they are in research mode, or in the moments (hours & days) before they actually pass at the cash register, to influence where they actually go to spend their money.