I hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time bidding relies exclusively on data. Data collected on user behaviour and preferences in various environments.
Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets
Sam’s daily shared metrics and rankings news articles & retweets from the past week
Sam’s daily shared online targeting news articles and retweets