I thought I’d come out and say it clearly. Some clicks actually matter, some really mean something – they are not all from the same window shoppers who act on impulse alone.
Last week I wrote of how we can begin to increase the value of online ads by creating scarcity. The only way at this time to introduce scarcity is for advertisers to require campaigns be audited and their ad impressions validated or verified. I explained how comScore defines validated ad impressions.
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What you missed this week; Owned marketing, in-house SEO ops, mobile time spent = print, 20 SEM mistakes,
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This is the culmination of a nine part series detailing how online media is different and similar in Quebec as compared to English Canada and the United States.
Still today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the almighty clickthrough really is?
The idea’s been growing in my head for the last 2 years. It came to me while training local radio sales reps at Corus Québec. I’ve discussed the idea on several occasions with other IAB Canada colleagues – but the idea hasn’t seemed to go anywhere. So here is my idea, just to ensure that it’s out there.