While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Your online goals should be clear and quantifiable so that you can measure your success against them at all times.
As the moderator, my task was to keep the discussion flowing along programmatic issues and ensure my client (The Exchange Lab) didn’t slip into sales pitch mode.
Sam’s daily shared marketing strategy news articles and retweets
Sam’s daily shared location based marketing news articles and retweets