While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
I thought I’d share another common display advertising myth ; display ads DO work, when done right!
The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
One such area of my business is digital marketing training where I’m often called upon because of my bilingual nature – I can produce and conduct training in both French and English just as easily, one session after another, or pretty much simultaneously for bilingual audiences.