I thought I’d share another common display advertising myth ; display ads DO work, when done right!
I do have a myth to dispel about native advertising, one I’ve actually never read about online, at least not yet.
As the moderator, my task was to keep the discussion flowing along programmatic issues and ensure my client (The Exchange Lab) didn’t slip into sales pitch mode.
Another service that has its own website is my interactive communications audit which is a stand-alone strategic service I offer to companies (advertisers).
I hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time bidding relies exclusively on data. Data collected on user behaviour and preferences in various environments.
Sam’s daily shared traditional media news articles & retweets