What are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
eMarketer recently published a report (June 6th) on the evolution of mobile in Canada. The report highlighted a few interesting pieces of data about the expected growth of the mobile web as well ad spend going to the mobile web during that same time period.
The rest of the session compared ad spend with total marketing spend which in a study I’d seen 5 years ago in Quebec identified advertising as 50% of total marketing spend. Borrell suggests that where local specifically is concerned, across the country, non-ad marketing spending is 2.5x bigger than total local ad spend. The bulk (85%) of those dollars is being spent in promotions. Online promotions represent only 5% and ad production accounts for 9% of total marketing spend.
Sam’s weekly round up of blog posts
This time around we’ll look at the various methods out there to forecast advertising revenue for a website and why they aren’t so accurate.
This is quite possibly the least exact science there is: ad revenue forecasting. Every publisher goes through this exercise on an annual basis. Budget period comes around at different times for different companies. Most media operators either operate on a calendar year (January to December) or a broadcast year (September to August) but there are some differences. In most cases, budgets have to be proposed 4 months out and finalised a good month or 2 before the start of the new fiscal year.
As I started collecting articles for my 2012 predictions post, I came across a few that went beyond 2012. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2013 and beyond.
Sam’s daily shared ad spend news articles and retweets from the past week
Sam’s daily shared mobile marketing and tablet news articles and retweets
Sam’s daily shared social media news articles & retweets