Digital Marketing Mistakes

Is your brand still overlooking mobile?

This entry is part 3 of 13 in the series Digital Marketing Mistakes

Are you currently overlooking mobile? Is that knowingly so? Do you have plans to address this critical situation?

Are you up to date with digital marketing? (I doubt it)

This entry is part 6 of 13 in the series Digital Marketing Mistakes

There is so much information online about digital marketing in general and specifically for each individual discipline (SEM, SEM, content, social, email, UX, analytics, video…). I personally scan new content from over 200 sources every day to (try to) stay up to date.

Your brand has unrealistic expectations

This entry is part 8 of 13 in the series Digital Marketing Mistakes

Unrealistic expectations come from blind ignorance: assuming you know something when you don’t. In fact, you’re likely missing too many pieces to actually be able to set expectations.

Do you use dedicated landing pages for your digital advertising?

This entry is part 13 of 13 in the series Digital Marketing Mistakes

Landing pages are a must in digital marketing. Where an ad of some kind has attracted a user’s attention and piqued their interest, the landing page is supposed to pick up where the ad left off and encourages the user on a buying journey.

performing tests

Do you ever perform tests with your marketing efforts?

This entry is part 5 of 13 in the series Digital Marketing Mistakes

As digital is measureable and can be tracked in real time, you can easily perform tests with 2 or more versions of your digital efforts to identify the best performing option.