A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here.
I wrote about how I forecast my website’s traffic to predic futur growth and needs that go along with that. Upon further reflexion, while I was adjusting my own numbers with January actuals, it dawned on me that I don’t just do it mathematically. I also nuance the traffic on certain occasions to avoid repeating flukes.
As a publisher, I have to plan for the future of the websites under my responsibility. I need to have an idea of how big they’ll get, or if they’ll shrink. I need to know if there’s a seasonal issue I need to account for when reviewing hosting & streaming agreements. I need to also be able to have an idea of what kind of revenu my sites can bring in if they grow, and by how much.
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.
One of my peculiar interests is to listen to film scores (orchestral soundtrack).
I present to you at this year’s end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You’ll find plenty of eMarketer graphs & comments +tons of links to several other predictions about the coming year. These predictions cover marketing priorities, tactics, advertising spend, gaming consoles, mobile marketing, daily newspapers, electronic products, local marketing, Internet penetration in Canada, etc …
Interesting stats and data on the reach use and user profile of YouTube and other video sites.
Interesting stats and data on the reach use and user profile of Technorati and Blogs.