Tag Archives: yellow pages group

Oct 04

Basic principles of online marketing

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Mediative

For those who are not familiar with Mediative, we are a Yellow Pages Group company, a digital advertising and marketing solutions provider for national agencies and advertisers. Online marketing is our vocation. This blog post is part of a series of texts that will provide an overview of online marketing and summarize the items discussed during the Yellow Pages Group seminar I led in June entitled “Harness the power of online marketing” (link to the seminar). Continue reading →

Jul 11

Mobile & Tablet marketing news I’d like to share

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greg2

Sam’s daily shared mobile marketing news articles & retweets Continue reading →

Jul 05

Why did I join Mediative?

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Mediative

Following up on last week’s post, “What is Mediative?” many have been surprised by my move and have openly asked about my reasons. Last week I explained at length what this new beast is all about, this will I’ll explain why I joinded: Continue reading →

Jun 08

Harness the power of marketing

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Mediative

ext Thursday June 16th, I’ll be speaking at a Yellow Pages Group conference in Montreal about the basic principles of online marketing. We all know interactive media and its associated marketing tactics are unavoidable today. However, we’re talking here about a vast landscape of opportunities and possibilities for large and small businesses – one can easily get distracted from his or her goals what with all the jargon, metrics and everything new that pops up. Together we’ll get back to basics, what’s what and what’s it for, what does it do for you, so you may better profit from it. Continue reading →