Mar
27
Last 2 Weeks in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Tag Archives: television
Feb
21
How has advertising evolved in the last 20 years?
20 odd years ago, I was personally beginning in this industry. I read every trade publication I could get my hands on; from cover to cover (there were no blogs or even industry specific websites then). I recall quite clearly that advertisers and ad agency marketers all had one particular goal in mind: better targeting / pinpointing of the consumer to achieve better ROI on their marketing campaigns and ultimately avoid media wastage. Back then, advertisers were already squeezing their agencies for all they could and agencies were seeking efficiencies wherever they could find them. We still hear this particular desire today. Continue reading
Jan
02
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Nov
16
Last Month in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Jul
01
My top 10 blog posts to date in 2011
It’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you. Continue reading
Jun
20
6 traditional media news worthy of your time
Sam’s daily shared traditional media news articles and retweets Continue reading
Apr
19
Online is #2 media in Canadian Ad Spend
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you. Continue reading
Apr
12
Performance Indicators : Television
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only television in this post. Others will follow to cover individually television, radio, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with television a bit. Continue reading
Feb
22
French has a smaller share online than in other media
This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Continue reading
Feb
01
What’s so different in Quebec?
This post is the first instalment in a series that will depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. Continue reading