Mar
13
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Tag Archives: out of home
Feb
21
How has advertising evolved in the last 20 years?
20 odd years ago, I was personally beginning in this industry. I read every trade publication I could get my hands on; from cover to cover (there were no blogs or even industry specific websites then). I recall quite clearly that advertisers and ad agency marketers all had one particular goal in mind: better targeting / pinpointing of the consumer to achieve better ROI on their marketing campaigns and ultimately avoid media wastage. Back then, advertisers were already squeezing their agencies for all they could and agencies were seeking efficiencies wherever they could find them. We still hear this particular desire today. Continue reading
Jan
11
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Jan
10
Last month in Ad Spend news
Sam’s daily shared ad spend news articles and retweets from the past week Continue reading
Feb
22
French has a smaller share online than in other media
This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Continue reading
Feb
13
Is Share of Voice important in online advertising?
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here. Continue reading
Jan
20
Traditional media performance indicators
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Continue reading
May
02
Out of home video ad pricing
What is the best pricing structure and value of the space on a 50″ plasma video board in a University satellite campus lobby (see demographics/add’l info in question details)? Continue reading