This was a must back in 2010; it is countlessly more important today. Your company, your store locations / franchisees, your brands, must all be present and active on multiple social networks where your customers and prospects in large numbers spend a lot of time (still over an hour daily on Facebook, to name just that one).
The question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.
I recently answered the following to this question posed on Quora: How should I start using Twitter? The user in question explained they’re not using twitter yet, still in school but wants to start reaching out. So here’s my answer: First, know that although we hear of Twitter almost as much as we do Facebook, […]
Our board is comprised of Canadian senior managers, vice-presidents and presidents or established advertising agencies, media operators (both traditional and web-only), advertisers and service providers to the Canadian interactive market place. We are all thought leaders, each with our own background and expertise.