In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles. Continue reading
IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise. Continue reading
Here’s what you missed if you didn’t visit my blog in March Continue reading
IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. This is a thorough and rigorous examination that covers the breadth of knowledge and skills digital media salespeople should possess. Continue reading
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly. Continue reading
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details). Continue reading
Sam’s daily shared marketing strategy news articles and retweets Continue reading
Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading
Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading
Sam’s daily shared metrics and rankings news articles & retweets from the past week Continue reading