What you missed this week; RIP last click, how to start with Twitter, increased productivity, motivations for sharing, print declines…
Sam’s weekly roundup of posts
Sam’s daily shared display advertising news articles & retweets
Still today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the almighty clickthrough really is?
The idea’s been growing in my head for the last 2 years. It came to me while training local radio sales reps at Corus Québec. I’ve discussed the idea on several occasions with other IAB Canada colleagues – but the idea hasn’t seemed to go anywhere. So here is my idea, just to ensure that it’s out there.