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Tag Archives: branding

Feb 11

What you missed this week: past-purchase targeting, the contextual web, balancing paid owned and earned media

Posted on 2012/02/11 by SamParent
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Sam’s weekly roundup of posts Continue reading →

Posted in Daily, Interactive marketing / advertising, Mobile Marketing, Social Media, Targeting, Traditional marketng / advertising | Tagged ad targeting, branding, direct response, past-purchase targeting | Leave a reply
Nov 12

What you missed this week: they need to see the ad, record-breaking year, beyond clickthroughs…

Posted on 2011/11/12 by SamParent
weekly-calendar

Sam’s weekly roundup of posts Continue reading →

Posted in Ad Spend, Daily, Display Advertising, Measurement, Mobile Marketing | Tagged ad market, branding, direct response, engagement, rich media, rising stars ad units | Leave a reply
Nov 08

Last Month in Display Advertising

Posted on 2011/11/08 by SamParent
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Sam’s daily shared display advertising news articles & retweets Continue reading →

Posted in Daily, Display Advertising, Education / Training, IAB Canada, Interactive marketing / advertising | Tagged ad networks, ad units, analyticsdna, ashkan karbasfrooshan, branding, captcha, casale, direct response, display advertising, gavin o'malley, iab mixx, iab.net, laurie sullivan, mark walsh, mediapost, mobile rich media, online advertising, online publishing insider, publisher reach, rising stars, turn, young-bean song | 1 Reply

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