Apr
06
Last Month in Display Advertising
Sam’s daily shared display advertising news articles & retweets Continue reading
Tag Archives: ad revenue forecasting
Feb
18
What you missed this week: ad sales forecasting, real-time bidding, way around 3rd party cookie rejection…
Sam’s weekly roundup of posts Continue reading
Jan
21
What you missed this week: behavioral targeting, video content drives traffic, sales automation benefits,
Sam’s weekly roundup of posts Continue reading
Jan
20
Ad revenue forecasting – requirements
This forecast method is better than others for a number of reasons outlined at the end of this post. But rather than jump ahead to the answer, see next what level of granularity of data you’ll need to build your forecasting tool internally and try to figure out why this method could be better than others. Continue reading
Jan
13
Ad revenue forecasting – current models
This time around we’ll look at the various methods out there to forecast advertising revenue for a website and why they aren’t so accurate. Continue reading
Jan
06
So you want better ad revenue forecasting?
This is quite possibly the least exact science there is: ad revenue forecasting. Every publisher goes through this exercise on an annual basis. Budget period comes around at different times for different companies. Most media operators either operate on a calendar year (January to December) or a broadcast year (September to August) but there are some differences. In most cases, budgets have to be proposed 4 months out and finalised a good month or 2 before the start of the new fiscal year. Continue reading