I am an independant digital / interactive marketing and media consultant. I work projects for media, ad agencies and advertisers (marketers). My area of expertise is my in-depth understanding of the entire digital AND off-line / traditional / legacy ecosystems from both the marketing and advertising stand points. I can teach, coach or help you do it right.
I was full-time vice-president of IAB Canada, director of Education and Quebec between 2011 and 2013. I am still the regional director for Quebec and still do custom and some public training for IAB Canada. I have been involved with IAB Canada since it came to Quebec in 2001 and was involved with this province’s previous digital organisation, the BPIQ (Bureau de la publicité interactive du Québec).
I hold a Digital Media Sales Certification from IAB (US) since January 2013. For IAB Canada I teach the following courses: Integrated Digital Marketing, Digital Media Sales, Social Media Marketing, Programmatic Media Buying, and Mobile Marketing.
I have worked in marketing / communications since 1994. I’ve worked in marketing research, media research (Saine Marketing and TéléDirect (now Yellow Media)), planning and buying for traditional and interactive media (Publicité M.B.S. / MediaCom, Cossette Média and Draft Montréal). I’ve worked as Internet media sales representative and marketing director for Showbizz.net, and media sales director for online (Summum Web Média) and magazines (Summum and Adorable).
I then spent 6 years as General Manager, Internet – Quebec at Corus Entertainment where I was responsible to oversee local and national sales, web development and the digital newsroom for the following radio station websites: CKOI.com, CKACsports.com, 985fm.ca, 925theQ.com, SouvenirsGarantis.ca, CIME.fm. I also worked at Mediative as the Eastern Canada Sales Director for a brief time in 2011.
To better know who I am, consult my Linked In, which is most relevant to this blog and why I’m doing it. And if you really feel like it, look me up everywhere else (see on right).