Apr 19

Online is #2 media in Canadian Ad Spend

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So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you. Continue reading →

Apr 15

Sam’s Daily – April 15th 2011

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Sam Parent’s shared news items for Friday April 15th, 2011 Continue reading →

Apr 12

Performance Indicators : Television

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We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only television in this post. Others will follow to cover individually television, radio, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with television a bit. Continue reading →

Apr 08

Hard Rock Cafe Toronto

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On September 29th 2010 I participated in the IAB Canada MIXX conference in Toronto. I took advantage of some time before my plane home to drop by the Hard Rock Cafe Toronto for supper. I hadn’t visited the HRC Toronto in a good many years. I went with my friend Jean Rodrigue of SAY Media. Continue reading →

Apr 05

Quebec’s State of the Online Nation

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This is the culmination of a nine part series detailing how online media is different and similar in Quebec as compared to English Canada and the United States. Continue reading →

Apr 01

Performance Indicators : Magazines

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We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only magazines in this post. Others will follow to cover individually television, radio, newspapers and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Magazines a bit: Continue reading →

Mar 29

Gaming is less gender specific in Quebec

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This post is the ninth instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Part six looked our social networking habits, which sites we consult the most and which are we not returning to… Part seven explained the agency-publisher relationship in Quebec as it differs from that in Toronto or elsewhere. Part eight detailed how online sales reps need to be more creative, more resourceful than their counterparts in Toronto. Continue reading →

Mar 25

3rd West Coast Virtual Trip

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My last West Coast trip only yielded à 4 badges. However, many badges are still available out West and more are being created. So I took another few days to cheat and unlock 9 more badges. Continue reading →

Mar 22

Quebec Online Sales Reps Are Busy Bees

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This post is the eighth instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Part six looked our social networking habits, which sites we consult the most and which are we not returning to… Part seven explained the agency-publisher relationship in Quebec as it differs from that in Toronto or elsewhere. Continue reading →