The Westin Harbour Castle, Toronto, ON, May 22, 2012
What Is X-Series?
X-Series Events are thought-provoking 1/2 and full-day Conferences featuring eXperts presenting on various topics relevant to the Canadian Digital Marketing + Advertising Industry.
X-SERIES: RTB Event (Real-Time Bidding)
IAB Canada’s RTB Event will look at how all parts of the Canadian ecosystem can successfully leverage the RTB environment to their advantage, in three separate streams of customized information to address Publishers, Advertisers/Agencies and Data Provider issues, in addition to industry-leading keynote speakers.
• Publishers – Learn how to make real-time inventory “biddable”, how to evaluate exchanges and SSPs, how to maximize yield and much more!
• Agencies + Advertisers – Learn how to evaluate Agency Trading Desks/DSPs, Best Practices in RTBTargeting, Brand vs. Direct strategies and more!
• Data Providers – Tagging 101, First + Third-Party Data Streams, Audience Modelling + more!
X-SERIES RTB EVENT: AGENDA
8:45-9am
OPENING REMARKS: IAB Canada
OPENING VIDEO: Acuity Ads
9-9:45am
Opening Keynote: Google: Michael Barrett, CEO of Admeld
9:45-10:45am
Publisher Breakout: RTB For Publishers: Lessons Learned, Current Issues: The Rubicon Project, PubMatic
Agency/Advertiser Breakout: Evaluating DSPs + Trading Desks: The Exchange Lab, Adnetik
The Power Of Data: Building Canadian Data Capabilities: Mediative
10:45-11:15am
BREAK
11:15-12noon
Publisher Breakout: Dispelling Supply-Side Myths About Open + Private Exchanges:Casale Media
Agency/Advertiser Breakout: Ad Networks + Trading Desks: Building Harmony + Efficiency Within Media Plans: Adconion
The Power Of Data: Driving Data + Results With Dynamic Creative: eyeReturn Marketing
12-1pm
LUNCH/BOOTHS/NETWORKING: Sponsored by CPAX (CBC, Shaw Media, Rogers Digital Media)
1-1:45pm
Publisher Breakout: The Power Of Private Exchange Alliances: TC Media + Starcom MediaVest Group
Agency/Advertiser Publisher Breakout: RTB + Branding: SiteScout, Varick Media, Rocket Fuel
The Power Of Data: The Future Of RTB + Data: Olive Media + AppNexus
1:45-2:30pm
A Case For Building Scale For RTB In Canada: Microsoft Advertising, AOL Canada, Yahoo!/Right Media, Google
2:30 -3:15pm
Battle Of The DSPs
3:15-4:30pm
COCKTAILS/NETWORKING: Sponsored by TC Media

