As social media experiences explosive consumer growth and increased marketing spend year
over year, it is evident that organizations across all sectors are becoming more focused on being
present. Canadians are among the world’s most devout Facebook users, with 15 million users
spending an average of 400 minutes each month on the social networking site. Technology
combined with social networks has changed the way people behave – participants aka consumers
are actively dictating what, where and how they interact with any company or product. Social
media is one of the most complex marketing channels and marketers are challenged to benchmark
how people use them, understand social media impressions, quantify the impact of their efforts
and ultimately determine their return on investment. Attend this conference to find out how
to implement a social media strategy, integrate online and offline actions, develop engaging
content, and how to monitor, track and measure campaigns.