Jan
11
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Category Archives: Out Of Home
Jan
10
Last month in Ad Spend news
Sam’s daily shared ad spend news articles and retweets from the past week Continue reading
Oct
29
What you missed this week; m-Christmas?, DC Comics reboots, consumer mags now accountable, beyond benefits selling
Sam’s weekly roundup of posts Continue reading
Sep
08
Traditional Media evolution from recent news
Sam’s daily shared traditional media news articles & retweets Continue reading
Jun
20
6 traditional media news worthy of your time
Sam’s daily shared traditional media news articles and retweets Continue reading
Apr
19
Online is #2 media in Canadian Ad Spend
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you. Continue reading
Feb
22
French has a smaller share online than in other media
This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Continue reading
Feb
13
Is Share of Voice important in online advertising?
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here. Continue reading
Jan
20
Traditional media performance indicators
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Continue reading