So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you. Continue reading →