My in-laws made a wonderful trip last September 2011. They followed an organised trip through Russia visiting St-Petersburg and Moscow while passing through Munich, Germany. As is usual with organised trips of the sort, travelers have very little free / leisure time. Their days are usually booked from dawn to dusk and then some. Continue reading
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Last week I wrote of how we can begin to increase the value of online ads by creating scarcity. The only way at this time to introduce scarcity is for advertisers to require campaigns be audited and their ad impressions validated or verified. I explained how comScore defines validated ad impressions. Continue reading
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Last February I attended IAB’s Annual Leadership Meeting in Miami. One of the speakers that held my attention the most was Dr.Magid Abraham, President, CEO and co-founder of comScore. His presentation focused on the how CPMs have never gone up since online advertising began and that with our current model (note the recent talk by many on the death of the page view: AdAge, Mitch Joel and Doug Weaver to name but 3) it is impossible to increase the value of the ad impression as we know it.
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I visited Chicago in early October 2011 as I began my new job as Vice-President of IAB Canada by attending the annual Borrell Local Mobile Advertising Conference. Cette succursale de la chaîne qui me passionne tant est un mélange de deux genres. The majority or Hard Rock Cafe restaurants are dark and subdued, often closed or tight spaces (usually a consequence of downtown locations). This one is a little on the dark side, but very vast aid airy, like the stage room at the Times Square location or the Foxwoods Hard Rock Cafe. This location boasts a stage (as you’ll see below) for bands to play, like in New York, Punta Cana and many other places. Please also checkout my recent post on the Hard Rock Hotel in Chicago. Continue reading
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