Good digital media campaigns today are more complicated and complex than they were even just two years ago. There are now over 50% of Canadians 2+ who own a smartphone (72% of all cell phone owners)! Two years ago that percentage what only… Tablet penetration is now at least 24%. Smart TVs are starting to take their place with 20% penetration in North America in 2013. There are also a good number of handheld gaming devices (like the PSP) which can access the Web.
Whether you are selling television, radio, printed newspaper, and magazine or out of home advertising, a large part of the job is the same from one media to another: Identifying prospects, conducting a client needs analysis, answering an RFP or client request, selling and reporting.
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013.
IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. This is a thorough and rigorous examination that covers the breadth of knowledge and skills digital media salespeople should possess.
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly.
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details).
What you missed this week: lost a sale?, Midroll ads have more consumer appeal, 6 QR code campaigns that worked…
Sam’s weekly round up of blog posts
Last week I wrote of how we can begin to increase the value of online ads by creating scarcity. The only way at this time to introduce scarcity is for advertisers to require campaigns be audited and their ad impressions validated or verified. I explained how comScore defines validated ad impressions.