What you missed this week: flat CPCs, marketing attribution, digital culture, buying audiences, converting print ads…

Sam’s weekly round up of blog posts Continue reading

Sam’s weekly round up of blog posts Continue reading

Last week I outlined how I view a digital culture in enterprise. Like any culture, it’s something everyone behaves like, not necessarily something people believe in. But can a digital culture be developed? Or must it necessarily evolve from one’s habits growing up? Continue reading

Sam’s daily shared social media news articles & retweets Continue reading

Sam’s weekly round up of blog posts Continue reading

There’s more and more talk about whether your company has a digital culture or not. Why is this question coming up more often? Because it is all too clear now that everyone should have paid attention or the early beginnings of the Internet as a media and marketing channel as opposed to playing catchup today which is what many advertisers, ad agencies and big media are doing today. Continue reading

Sam’s daily shared social media news articles & retweets Continue reading

Sam’s weekly round up of blog posts Continue reading

I hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time bidding relies exclusively on data. Data collected on user behaviour and preferences in various environments. Continue reading
Sam’s daily shared social media news articles & retweets Continue reading

Sam’s weekly round up of blog posts Continue reading