Category Archives: Targeting

Mar 21

Last month in Ad Targeting & Data

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tapscott-kk

Sam’s daily shared online targeting news articles and retweets Continue reading →

Feb 14

Last month in Ad Targeting

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IABlcanadaLogo_070109_ColourA

Sam’s daily shared online targeting news articles and retweets Continue reading →

Feb 07

Online advertising targeting – past-purchase targeting

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formats platforms targeting - targeting

Similar in methodology to retargeting, behavioral targeting and intent-to-buy targeting, past purchase targeting seeks to enable displaying an ad to a user that had recently (usually in the last 7 days but that would depend on the type of purchase) made a particular purchase. This type of targeting is not good for all campaigns or even all brands. However there are numerous cases where a follow up sale is more than likely. Continue reading →

Feb 01

What are 174 more experts predicting for 2012?

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2012

Every year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end. Continue reading →

Jan 31

Online advertising targeting – intent-to-buy targeting

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formats platforms targeting - targeting

Intent to buy targeting is similar to behavioral and retargeting in the sens that you’ll target someone somewhere who’s demonstrated a defined behavior somewhere else. The difference lies in the de defined behavior – in this case a clear demonstration of intent-to buy. More specifically, that agreed-upon behavior is recent – most often is from the past 7 days – so that the user in question is quite possibly STILL in the market to buy that product of service. Continue reading →