Sep 18

Digital Marketing Priorities: #7 Optimize

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Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost. Continue reading

Sep 04

Digital Marketing Priorities: #5d DR Intent-to-buy targeting

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Last week we covered establishing a 52-week retargeting display advertising campaign. Going after easy sales also includes a base campaign where you will target people online (cookies through browsers on connected devices) who have demonstrated a clear intent to buy what you have to sell. Continue reading

Aug 28

Digital Marketing Priorities: #5c Retargeting

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Last week we covered establishing a 52-week Search Engine Marketing or Pay Per Click advertising campaign. Going after the easy sales also includes a base campaign Retargeting your own website’s visitors elsewhere on the web so to encourage the, to buy from you and not our competitors. Continue reading

Jul 10

What should be your digital marketing priorities in 2012?

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With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (http://fr.titaninteractif.com) over the past couple years. Continue reading

Jun 26

Last month in Ad Targeting, Data & Privacy

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Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading

Jun 13

Last month in Ad Targeting, Data & Privacy

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Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading