Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost. Continue reading
Sam’s weekly round up of blog posts Continue reading
Going after the easy sales includes a base pay per click campaign of search keywords and phrases in line with what consumers about to sells hat you sell might search for. Continue reading
With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (http://fr.titaninteractif.com) over the past couple years. Continue reading
Sam’s weekly round up of blog posts Continue reading
Sam’s daily shared search related news articles and retweets Continue reading
Local business is rapidly catching up with all manner of digital marketing & advertising opportunities presented to them. The difficulty often lies in that many local business owners do not generally deal with an advertising agency other than for creative purposes. Their marketing budgets encourage them to take their own media decisions. Continue reading
I thought I’d come out and say it clearly. Some clicks actually matter, some really mean something – they are not all from the same window shoppers who act on impulse alone. Continue reading
Sam’s weekly round up of blog posts Continue reading
Sam’s daily shared local marketing & advertising news articles and retweets Continue reading