Category Archives: Mobile Marketing

Dec 18

What are 156 experts predicting today for 2014 and beyond?

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crystal-ball

As I started collecting articles for my 2013 predictions post, I came across a few that went beyond 2013. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2014 and beyond. Continue reading →

Sep 18

Digital Marketing Priorities: #7 Optimize

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G

Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost. Continue reading →

Jul 24

Digital Marketing Priorities: #2 Web Site

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website

You absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners. Continue reading →

Jul 10

What should be your digital marketing priorities in 2012?

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prioritize_sign

With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (http://fr.titaninteractif.com) over the past couple years. Continue reading →

Jul 03

48% of Canadians will use the Mobile Web 5 years from now

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ad spend Canada mobile 2010-16

eMarketer recently published a report (June 6th) on the evolution of mobile in Canada. The report highlighted a few interesting pieces of data about the expected growth of the mobile web as well ad spend going to the mobile web during that same time period. Continue reading →