Feb
22
Last month in Ad Spend news
Sam’s daily shared ad spend news articles and retweets from the past week Continue reading
Category Archives: Ad Spend
Feb
21
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Feb
14
How to forecast ad revenue
For this exercise, I’ve remained with the same website I used to manage as an example. You’ll see I’ve filled in on the horizontal months. They actually start at December 2005, but for the sake of clarity I’ve only shown here 2009 through to the end of 2014. In other words I’ve taken the last three years’ worth of data for forecast the next 2. Ideally, you should try to go as far back as you possibly can, even if it’s only one month here and there – it’ll give you more background on which to rely. Continue reading
Feb
01
What are 174 more experts predicting for 2012?
Every year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end. Continue reading
Jan
27
Ad revenue forecasting – Traffic forecasting explained
For this exercise, I’ve taken numbers from one website I used to manage as an example. You’ll see I’ve filled in on the horizontal months. They actually start at December 2005, but for the sake of clarity I’ve only shown here 2009 through to the end of 2014. In other words I’ve taken the last three years’ worth of data for forecast the next 2. Ideally, you should try to go as far back as you possibly can, even if it’s only one month here and there – it’ll give you more background on which to rely. Continue reading
Jan
20
Ad revenue forecasting – requirements
This forecast method is better than others for a number of reasons outlined at the end of this post. But rather than jump ahead to the answer, see next what level of granularity of data you’ll need to build your forecasting tool internally and try to figure out why this method could be better than others. Continue reading
Jan
14
What you missed this week: keyword targeting & demographic targeting, revenue forecasting, digital readers, radio holds audience,
Sam’s weekly roundup of posts Continue reading
Jan
13
Ad revenue forecasting – current models
This time around we’ll look at the various methods out there to forecast advertising revenue for a website and why they aren’t so accurate. Continue reading
Jan
10
Last month in Ad Spend news
Sam’s daily shared ad spend news articles and retweets from the past week Continue reading
Jan
06
So you want better ad revenue forecasting?
This is quite possibly the least exact science there is: ad revenue forecasting. Every publisher goes through this exercise on an annual basis. Budget period comes around at different times for different companies. Most media operators either operate on a calendar year (January to December) or a broadcast year (September to August) but there are some differences. In most cases, budgets have to be proposed 4 months out and finalised a good month or 2 before the start of the new fiscal year. Continue reading