Interactive marketing / advertising
Good digital media campaigns today are more complicated and complex than they were even just two years ago. There are now over 50% of Canadians 2+ who own a smartphone (72% of all cell phone owners)! Two years ago that percentage what only… Tablet penetration is now at least 24%. Smart TVs are starting to take their place with 20% penetration in North America in 2013. There are also a good number of handheld gaming devices (like the PSP) which can access the Web.
This X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English.
Over the last little while, we’ve heard requests for advertising operations training from some industry folks and have had some internal discussions as to what such a training could look like from the theoretic to the practical, what’s already out there and what are employer needs really.
April through June on my blog: education, virtual trips, Hard Rock Cafe, social media performance and cocktails
Here’s what you missed if you didn’t visit my blog since March (April through June):
This 7th overseas virtual trip takes mainly in Asia with some Africa and South America for good measure. As with my other overseas trips, this is mainly for the new city badges and leveling up my expertise badges.
This 2nd virtual trip through New England covers my Foursquare activities from September through December 2012 in New York, Vermont, Maine and New Hampshire.
If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.
As you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible.
My overseas virtual trips usually have me hopping all over the globe. This one in particular was concentrated strictly in Europe between August and December 2012 in the hunt for new city badges, and leveling up a few expertise badges.
This 18th virtual trip spans from June to August 2012 and unlocked 12 new badges in Montreal Qc, Trois-Rivieres Qc, Toronto On, Tampa Bay FL, Schenectady NY and Bethlehem PA.