Feb 22

Last month in Ad Spend news

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Sam’s daily shared ad spend news articles and retweets from the past week Continue reading

Feb 21

Last Week in Traditional Media

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Sam’s daily shared traditional media news articles & retweets Continue reading

Feb 21

How has advertising evolved in the last 20 years?

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20 odd years ago, I was personally beginning in this industry. I read every trade publication I could get my hands on; from cover to cover (there were no blogs or even industry specific websites then). I recall quite clearly that advertisers and ad agency marketers all had one particular goal in mind: better targeting / pinpointing of the consumer to achieve better ROI on their marketing campaigns and ultimately avoid media wastage. Back then, advertisers were already squeezing their agencies for all they could and agencies were seeking efficiencies wherever they could find them. We still hear this particular desire today. Continue reading

Feb 17

Last Month in Real-Time Bidding news

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Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading

Feb 16

Last Week in Mobile Marketing

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Sam’s daily shared mobile marketing and tablet news articles and retweets Continue reading

Feb 15

Last Month in Ad Metrics & Measurement

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Sam’s daily shared metrics and rankings news articles & retweets from the past week Continue reading

Feb 14

Last month in Ad Targeting

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Sam’s daily shared online targeting news articles and retweets Continue reading

Feb 14

How to forecast ad revenue

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For this exercise, I’ve remained with the same website I used to manage as an example. You’ll see I’ve filled in on the horizontal months. They actually start at December 2005, but for the sake of clarity I’ve only shown here 2009 through to the end of 2014. In other words I’ve taken the last three years’ worth of data for forecast the next 2. Ideally, you should try to go as far back as you possibly can, even if it’s only one month here and there – it’ll give you more background on which to rely. Continue reading