Apr 19

7th overseas virtual trip

KL-lite

This 7th overseas virtual trip takes mainly in Asia with some Africa and South America for good measure. As with my other overseas trips, this is mainly for the new city badges and leveling up my expertise badges. Continue reading

Apr 05

2nd New England virtual trip

zombie swarm

This 2nd virtual trip through New England covers my Foursquare activities from September through December 2012 in New York, Vermont, Maine and New Hampshire. Continue reading

Apr 02

When should you deliver a brand campaign as fast as possible?

fast-face-internet

If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that. Continue reading

Mar 26

Deliver my campaign as fast as possible? Why?

turtle hare

As you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible. Continue reading

Mar 22

1st European Virtual Trip

Cidade-berço

My overseas virtual trips usually have me hopping all over the globe. This one in particular was concentrated strictly in Europe between August and December 2012 in the hunt for new city badges, and leveling up a few expertise badges. Continue reading

Mar 08

18th East Coast virtual trip

Cité de Laviolette

This 18th virtual trip spans from June to August 2012 and unlocked 12 new badges in Montreal Qc, Trois-Rivieres Qc, Toronto On, Tampa Bay FL, Schenectady NY and Bethlehem PA. Continue reading