May
30
This week in privacy, customers, consumers, unique users and citizens
Sam’s daily shared news articles about consumers Continue reading
Category Archives: Research
Apr
25
9 articles worth a look today
My daily shared news stories for April 25th 2011 Continue reading
Apr
19
Online is #2 media in Canadian Ad Spend
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you. Continue reading
Apr
01
Performance Indicators : Magazines
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only magazines in this post. Others will follow to cover individually television, radio, newspapers and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Magazines a bit: Continue reading
Jan
18
What are Advertisers’ needs for 2011?
This fall IAB Canada held its annual MIXX event in Toronto (Sept.30th) and Montreal (Oct.5th). This is the first in a three part blog series to relate to you what was brought forth during the event as new learning. Continue reading
Nov
30
Display Advertising exploded in 2010!
This fall IAB Canada held its annual MIXX event in Toronto (Sept.30th) and Montreal (Oct.5th). This is the first in a three part blog series to relate to you what was brought forth during the event as new learning Continue reading