IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly. Continue reading
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details). Continue reading
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Last week I wrote of how we can begin to increase the value of online ads by creating scarcity. The only way at this time to introduce scarcity is for advertisers to require campaigns be audited and their ad impressions validated or verified. I explained how comScore defines validated ad impressions. Continue reading