ext Thursday June 16th, I’ll be speaking at a Yellow Pages Group conference in Montreal about the basic principles of online marketing. We all know interactive media and its associated marketing tactics are unavoidable today. However, we’re talking here about a vast landscape of opportunities and possibilities for large and small businesses – one can easily get distracted from his or her goals what with all the jargon, metrics and everything new that pops up. Together we’ll get back to basics, what’s what and what’s it for, what does it do for you, so you may better profit from it. Continue reading →