Education / Training
Whether you are selling television, radio, printed newspaper, and magazine or out of home advertising, a large part of the job is the same from one media to another: Identifying prospects, conducting a client needs analysis, answering an RFP or client request, selling and reporting.
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013.
Over the last little while, we’ve heard requests for advertising operations training from some industry folks and have had some internal discussions as to what such a training could look like from the theoretic to the practical, what’s already out there and what are employer needs really.
In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles.
IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise.
IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. This is a thorough and rigorous examination that covers the breadth of knowledge and skills digital media salespeople should possess.
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly.
Here’s what you missed if you didn’t visit my blog in February
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details).