In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles. Continue reading
IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise. Continue reading
IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. This is a thorough and rigorous examination that covers the breadth of knowledge and skills digital media salespeople should possess. Continue reading
IAB Canada has put together a preparatory three-hour course for Canadian digital media sellers who would like to obtain their certification. We can either arrange for a webinar or an in-person session with your team internally, or you can take this course individually through an online course which will be available shortly. Continue reading
Here’s what you missed if you didn’t visit my blog in February Continue reading
IAB Canada fully recognizes IAB’s (US) Digital Media Sales Certification (DMSC) for Canadian digital media sellers, and announces the launch of a preparatory course for Canadians. After having thoroughly reviewed the American certification process, topics covered and undergone the examination process, we conclude it matches almost identically the Canadian digital media sales process (read on for details). Continue reading
Check out IAB Canada’s newly overhauled Mobile Marketing Course. Continue reading
Here’s what you missed if you didn’t visit my blog in October: Continue reading
Here’s what you missed if you didn’t visit my blog in September: Continue reading
You absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners. Continue reading