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This step should seem obvious enough, but it occurs way too often that we simply plow through online with our existing strategic plan that likely wasn’t thought out with digital (online and mobile) specifically in mind. It really is important to revisit your strategic plan and consider it from a digital standpoint relative to your business. Go through your entire plan asking yourself “what about online?” “what about mobile?” for each point you encounter – ask to the extent of wondering if you should even be there to begin with – what’s your business reason? This could mean reconsidering what your digital geographic boundaries are vs in the real world – i.e. are you open for business elsewhere?