Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Are you wondering if measuring social media return on investment(ROI) is important?
Do you cringe when you think about putting together another report?
You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.
Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.
Twitter users have often been associated with terms such as Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles.
The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.
Marketing and social media
In the case of marketing, users need to be enticed to come (acquisition). The next step is to harness the passion of your customers as that will help drive purchases and buzz. If you move out of order or try to monetize too fast, then your marketing will fail.
For example, Fox TV determined their business drivers as offering better programming and having the best scheduling based on what their community needs. So it is changing its focus on distribution and servicing to incorporate more interaction with customers.