via Social Media Examiner de Nichole Kelly le 06/06/12

Are you wondering if measuring social media return on investment(ROI) is important?

Do you cringe when you think about putting together another report?

You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.

via Jeffbullas’s Blog de Jeff Bullas le 03/06/12

Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.

Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles.

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

via nextMEDIA Source : Headlines le 03/06/12

It’s the stat that filled a million PowerPoints, launched thousands of startups and dashed almost as many hopes: the hockey stick charting consumer growth of the internet – and the presumed… http://www.nextmedia-source.com/frame.php?id=6665466

via Marketingsherpa Blog de Daniel Burstein le 05/06/12

We grabbed Brian Solis after his keynote at MarketingSherpa Email Summit 2012, and he graciously gave us 10 minutes packed with interesting marketing insights. In this video, he discusses social media marketing metrics, the unlike button, how social media is business data, and more.

via Mashable » Business de Lauren Indvik le 01/06/12

Twitter is expected to bring in more than $1 billion in advertising revenue in 2014, according to a report.Two people “with knowledge of the matter,” who are apparently irked at some analysts’ low forecasts, told Bloomberg that ad revenue would be “at least” $1 billion before the company’s ninth birthday. By comparison, eight-year-old Facebook generated more than $3 billion in ad revenue in 2011.

via Stats – ClickZ de ClickZ le 01/06/12

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments.

via Marketing Charts, Stats, Facts & Trends le 01/06/12

While the overall proportion of online adults using Twitter did not rise significantly from May 2011 to February 2012, the percentage using the site on a typical day doubled in that time period, according to a May 2012 report from the Pew Internet & American Life Project. As of February 2012, 15% of online adults [...]

via SmartBrief on Social Media le 01/06/12, Mashable

About 15% of adult U.S. Internet users are active on Twitter, and 8% use the service on a daily basis, according to a Pew Research Center study. The study found the service particularly appealing to urban users, the young and African-Americans compared with the general U.S. population.

via Latest Social Media content from Econsultancy de Heather Taylor le 01/06/12

Marketing and social media

In the case of marketing, users need to be enticed to come (acquisition). The next step is to harness the passion of your customers as that will help drive purchases and buzz. If you move out of order or try to monetize too fast, then your marketing will fail.

For example, Fox TV determined their business drivers as offering better programming and having the best scheduling based on what their community needs. So it is changing its focus on distribution and servicing to incorporate more interaction with customers.