This is the second marketing channel you control entirely after your website. You decide if, when and how regularly you communicated with those who’ve signed up to hear from you. You decide what you tell them, how pretty your messaging is and if you lead people back to your site or store. Continue reading
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This 2nd Montreal virtual trip, like other recent trips, saw me concentrate of leveling up expertise badges. So off I went to discover new venues around my home city. Continue reading
You absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners. Continue reading
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This step should seem obvious enough, but it occurs way too often that we simply plow through online with our existing strategic plan that likely wasn’t thought out with digital (online and mobile) specifically in mind. It really is important to revisit your strategic plan and consider it from a digital standpoint relative to your business. Go through your entire plan asking yourself “what about online?” “what about mobile?” for each point you encounter – ask to the extent of wondering if you should even be there to begin with – what’s your business reason? This could mean reconsidering what your digital geographic boundaries are vs in the real world – i.e. are you open for business elsewhere? Continue reading
Sam’s weekly round up of blog posts Continue reading
This 1st virtual trip in New England started off with the release of new 2012 ski season badges on the East Coast. While I was unlocking these, I took advantage of the situation to discover new venues to level up expertise badges. Continue reading
With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (http://fr.titaninteractif.com) over the past couple years. Continue reading
Sam’s weekly round up of blog posts Continue reading