Every month I share 9 articles that made an impression on me about consumer marketing and advertising in general, public relations and human resources.
1- Chris Williams, Former Managing Director, SVP, Media Contacts Canada, Named New IAB Canada President
IAB Canada: Digital Marketing…
Teens and young adults may be considered more tech-savvy than their elders, but when it comes to password security, wisdom comes with age.
According to a new study conducted by the University of Cambridge, people over the age of 55 are more likely to choose secure passwords than those under 25.
McWilliams said this was essential for destination stores, as consumers expect to know if their chosen product is in stock otherwise they will look for a more convenient place to shop.
Boredom is when we feel fatigued, or annoyed by someone or something. Somewhere we lost it or it lost us. Boredom can be instant. Or it can dull us down as others wear us out. There is a reason why the alternate definition of “bore” is to make or enlarge a hole. Interest is fleeting at the best of times. Once it’s gone, it rarely returns. But people who try to be too interesting are the people who become the most boring. We can shine too brightly if we put others in the shadow. Hogging the limelight or the conversation is a shortcut to being boring.
The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed in short, the purchase funnel is no more. The customer journey has become ‘dynamic’, and Altimeter are investigating this as one of their research themes. Here at We Are Social, we’re lucky to be experiencing this evolution up close, from all over the world, and we can see the huge impact that conversations and social media are having.
The game has changed!
The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques.
Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible. With startups like Foursquare, Codecademy and StackOverflow using gamification to build unprecedented early customer engagement, it’s no wonder so many founders want to talk about virality.