Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%).
In absolute numbers however, Canada with its meager 34M total population is no heavyweight on Facebook. We rank 10th in total users per country behind Italy, France, Mexico and 6 other larger countries including the US in 1st position. Where our 61% comes out to 17,4M Facebook users in Canada, the US’ 59% come to 152,2M Facebook users.
According to another eMarketer study from February 2012, Facebook’s penetration in Canada will continue to grow by 5% in 2012, 3% in both 2013 and 2014 bringing total penetration up to 63% or 17M users at that time.